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Best open-source alternatives to HubSpot

A cloud CRM and marketing automation platform.

HubSpot provides CRM, email marketing, landing pages, and sales pipeline tools as an integrated SaaS, popular with mid-market companies. Its tiered pricing escalates quickly as contact lists grow, and customer data residency requirements push regulated industries toward self-hosted CRM platforms.

1 alternatives listed
  1. 1Strapi logo
    Strapi
    72.3k
    MIT LicenseOpen Source — No Paywall

    Strapi is an open-source headless CMS aimed at developers who need to model content and expose it through APIs, while also giving editors a user-friendly interface for managing content. It is self-hosted by default, and the README also positions Strapi Cloud as a managed hosting option for teams that want a faster path from local development to production. The project centers on visual content modeling, automatic API generation, and extensibility through plugins and admin customization. It supports common database choices and includes features such as roles and permissions, media management, internationalization, and draft publishing, making it suitable for content-driven applications across web, mobile, and other client types.

    Cloud OptionalMulti-UserSourceDocker

    Features:

    • Content-Type Builder
    • REST APIs
    • GraphQL APIs
    • Roles & Permissions
    • Media Library

    +5 more

    Auth:local
    Source CodeLive DemoDocsWebsite
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What to look for in a HubSpot alternative

Define which HubSpot modules you actually use — CRM (contacts, deals), marketing automation (workflows, emails), sales pipelines, or service desk — since self-hosted alternatives rarely cover all of them in one tool. Evaluate contact and deal data models, custom fields, and pipeline customization. Email marketing deliverability, landing page builders, and form integrations determine how much of HubSpot's marketing layer can be replaced.

Other SaaS alternatives